Lifestyle & Trends - Business & Career
IRS free resources help employers choose and maintain retirement plans
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Are you a small-business owner thinking about offering a retirement plan to your employees? The Internal Revenue Service has free resources on starting and maintaining a retirement plan to help you make informed decisions for yourself and your employees.
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Branding pointers for small businesses
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Branding isn't just for the big guys. Small businesses can launch, grow and expand through clear and consistent messaging and marketing, just like larger companies do.
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Social media helping small businesses stretch their ad dollars
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The 6th annual Staples National Small Business Survey found that seven out of 10 small-business owners are optimistic about the future. Further, 52 percent of small-business owners revealed they would look to grow their business through advertising and direct marketing if they had a larger marketing budget.
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How SEO brings ROI to business websites
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Many people doubt search-engine optimization, or "SEO" for short. Some have a bad impression of it from watching the TV show "The Good Wife" or reading about the "dirty tricks" of a certain department store in The New York Times. They say it's nothing more than "black- hat" tactics that can get you in trouble with Google. These people want to cut back their marketing spending in a slow and uncertain economy. Some of this thinking may even be correct.
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Forensic science a popular degree program thanks to prime time
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Crime scene dramas like "CSI: Crime Scene Investigation" and "Criminal Minds" have exploded in popularity over the past decade, creating what many in the legal field describe as "The CSI Effect," which refers to the way the often exaggerated scenarios in these shows have influenced the public's perception of the forensic science field.
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